Selling Sake – November Is “Isshobin Month” Tell Everybody!
Welcome to Isshobin Month, where for the full month of November, all 1.8L bottles of sake are 20% off in-store only!
We are trying to create a global trend to encourage all sake retail shops, all wine shops, all restaurants, and any place that sells the 1.8L bottles of sake called “Isshobin” to put them on some form of sale or discount to encourage customers to think in terms of the value and in some cases, better flavor of 60 fluid ounces versus the 24 ounce bottles.
Why? We don’t know! We thought it would be cool because November is the 11th month of the year and those two large 1’s look like two large (1.8L) bottles sitting side-by-side representing an 11 or November.
In Japan, the Isshobin is the traditional bottle for customers to take home from their liquor store, but in the US and most of the west, people do not realize the value and savings of big bottles. 1.8L bottles intimidate most consumers or they think that they are only for parties or large gatherings. This is so not the case! Isshobin are for your fridge or cool cabinet as they last long after opening. In fact, some of my favorite sake people feel that sake tastes better in an isshobin, similar to large magnums of wine supposedly tasting better. So this month (November) you can count on True Sake celebrating “Isshobin Month” with 20% off all large format sakes in the store. And remember, go big or go home? Actually go big and go home! TELL EVERYBODY!