True Sake Newsletter No. 246 - ❄️ Feb-brrrrr-uary 🥶

Welcome to the 246th issue of America’s sake-centric Newsletter. In this frigid winter blast, get the first look at Shirataki brewery’s newest brand effort called SEVEN (yes, we are the first retail home for this special line of sakes) and then taste them on February 8th at True Sake, check out some sake thoughts from an old sake guy who has noticed a very cool “chapter” of new sake drinkers, get ready to Fuyu Fest in Portland, take a peek at some in-store Saturday sake tastings that you won’t want to miss, start your sake adventure as a new team member here at the shop, feast on the new seasonally released winter namas, take your pick of some New Store Arrivals, try a crazy little umeshu with Taste with KJ, get your “Baller Sake” on with some Juyundai from Yamagata, and be prepared to rock with a world famous Honjozo from Hakkaisan in the Beau-Zone Layer, put on your thinking cap with sake classes in the Bay Area and of course whisper the SECRET WORD for a superb Niigata Honjozo.

Sake Philosophies – Meet the New Line of Shirataki SEVEN Sakes

Sake Thoughts – Sake Popularity Pings Up After Tourism Boom

Portland Sake Event – “Fuyu Fest 2025” With Sunflower Sake

Sake Events – Saturday Tastings With SEVEN, Sakeman, and Suzuki 

True Opportunity – Start Your Sake Adventure Working at True Sake (Help Wanted) 

Seasonal Sake – Winter Namas Brrrrrrrr Yah!

New Store Arrivals – Katafune, Dassai Blue Sparkling and 23 Nama

Taste With KJ – Umeshu With Attitude

“Baller Sake” – Juyondai “Bessen” Junmai Daiginjo

The “Beau-Zone” Layer – Hakkaisan Honjozo

Sake Education – Sake Classes in the Bay Area