About Us

Welcome sake drinkers and those new to sake. You have entered the largest and freshest sake selection outside of Japan.

Since we've opened in 2002, True Sake has been the market leader hand-selling sake at the first of its kind, brick and mortar shop in San Francisco. True Sake was the first dedicated sake store opened outside of Japan and we are extremely passionate about selling sake to our fantastic customer base. 

And now you found us! We cannot wait to help you explore this amazing ancient libation called “Nihonshu.” After educating and promoting sake for almost 2 decades we have realized that we should focus on what we do best and this website is the culmination of almost two decades of sake selling passion!

There might be other places on the net to buy sake, in fact some have used our very own propriety sake reviews, but you will not find a better sake purchasing experience than what you are soon to discover here.

True Sake has hand sold over a million bottles of sake and we have worked extremely hard to demystify this sometime confusing drink for a much better shopping experience.

No matter what your level of understanding for sake is, we will be able to walk you through the best and most reliable shopping adventure that focuses specifically on you!

Welcome to all things rice and water.