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December 2010

True Sake
premier merchants of fine sake
Dear Sake Drinker,

Welcome to the December Issue of America's sake-centric Newsletter. In this issue take the pain out of holiday shopping, get a "woody" with taru sake and a "barrel" poem, poke some fun at AT&T, sneak a peek at an aged nama-zake, witness how sake works well with Cuban cuisine, and scoff at Beau's blown New Year's Resolutions of 2010.

Holiday Hours:
  • Saturdays 12/4, 12/11 & 12/18: 11am -7pm
  • Friday 12/24, Christmas Eve: 11am - 4pm
  • Saturday 12/25, Christmas Day: Closed
  • Friday 12/31, New Years Eve: 11am - 4pm (20% off on sparkling sakes in-store only)
  • Saturday 1/1, New Years Day: Closed
In this issue:

Sake Season - Ten Sake Gifts For The Holidays

'Tis The Season To Give The Perfect Gift - 10 Sake Gifts To Cheer About

Are you stressed? Who isn't? Do you have time to "gift?" Do you have the desire to hit the streets, to push through the crowds, to feed the meter, to pay the parking ticket, to get that Smart Car towed? Do you have the patience to check out store after store looking for a gift that will "do?" Do the holidays feel like torture? So why not take the easy out? Why not crush your shopping list in one fell swoop?

What follows is a killer list of sake gifts that will take your game to the next level. You won't get frustrated and you won't get a parking ticket, because of our True Sake "Double Parking" special. (Please double-park in front of the store - open your trunk and put the emergency lights on, and we will watch your car. If you get a ticket True Sake will pay for it.)

The gift of sake is as easy and classy as it gets! Who wants another bottle of Scotch? "Ohhhhh wine again - Great!" "Hey thanks so much for my four pears in a box!" Or how about my all-time favorite, "Wow, a can with three types of popcorn - whoooohoooo!"

Herewith are 10 sake presents that cannot get any easier on the "just get it over with" scale:

10) Bunraku Junmai Ginjo Kinpaku $18/300ml.
Talk about a fun themed sake gift! Kinpaku is a style of sake where the brewers actually add pounded gold leaf into the bottle. Since gold is inert it has no bearing on the flavor but it definitely enhances the appearance. Think of a damn tasty snow globe!

9) Takenotsuyu Haguro Genzo Tokkuri Honjozo $40/720ml.
This amazingly soft and layered Honjozo comes in a traditional sake jug and also has an ochoko (sake cup) for a cap! Once the really yummy Honjozo is gone the traditional ceramic jug and cup will live on! This also comes in a really cool box!

8) Shirataki "Sara Wind" Junmai $27/500ml.
Yes, this is one of the top "eye-catching" gift giving sakes! Sara Wind comes in a really cool frosted clear bottle and also has a glass sake cup as a cap. But when you tie this entire package in a bandana, look out! The sake is extremely user-friendly and is a "can't miss" Junmai brew that appeals to all. A very cool stocking stuffer.

7) Umenishiki "Red Box" Junmai Daiginjo $102/720ml.
This is one of the tried and true gift giving sakes in Japan. In fact the brew is known as "The Red Box" because it comes in a really fine massive red velvet box. The best part about this sake is that it is superb! It's not just another pretty sake face. It is the real deal and those who know sake know this gift!

6) Akishika Junmai "Bambi Cup" $7/180ml.
These superb "One Cup" sakes are exclusive to True Sake. The best part about a killer One Cup is that after the superb sake is gone, the cup remains. The Bambi Cup is one of the coolest One Cups in the biz! Great flavored sake coupled with great packaging - how could you go wrong giving a sake treat to a deer lover?

5) Kotsuzumi "Rojohanaari" Junmai Daiginjo $150/720ml.
If you are looking to make a serious "statement" this holiday season then give the gift of pure class! "Rojo" is a damn-near perfect sake that blows drinkers of all backgrounds away. It is a connoisseur's brew, but drinks like water for those who do not know sake. The bottle is cobalt and is hand blown in Italy. There is a cork top. And the box is silver and blue and is as cool as boxes get!

4) Kikusui Sake Sampler $15/3x180ml.
This little sake sampler is quite popular on account of the packaging! Three different sakes are canned and nestled inside a cool box. Great for a value present for the office "Gift Exchange."

3) Yuki no Bosha "Cabin in the Snow" Junmai Ginjo $17/$300ml
This is the perfect sake stuffing! A very clean small frosted square bottle is filled with some kick-ass Ginjo sake that speaks to those who love big fruit! A great "little" gift that keeps you under the "Kris Kringle" limit of $20.

2) Tamanohikari Reishu "Adult Juice Box" $8/300ml.
Come on! Who wouldn't love to get a juice box-looking sake in a Tetra-pak that is perfect to sneak into movies or concerts? This "box" sake is delicious chilled and is also made for freezing into a sake slush. When you get caught (which you won't) you can blame True Sake for selling you an "Energy Drink."

1) Sake Socks! $24/pair
For the sake drinker who has it all! True Sake sells maekake (brewer's apron) socks that were designed by Beau to represent the maekake and sake industry. Think indigo blue with a hint of white and orange. These very sought after socks are a huge hit with sake brewers and owners in Japan, and would complete any wardrobe! Now giving socks for the holidays is not an embarrassing act!


For more gift ideas, please check out True Sake Selects section of this newsletter.

Holiday Hours:
  • Saturdays 12/4, 12/11 & 12/18: 11am -7pm
  • Friday 12/24, Christmas Eve: 11am - 4pm
  • Saturday 12/25, Christmas Day: Closed
  • Friday 12/31, New Years Eve: 11am - 4pm (20% off on sparkling sakes in-store only)
  • Saturday 1/1, New Years Day: Closed

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Sake Poem - "A Sake Barrel" and Taru Sake

A Sake Barrel

A sake barrel,
Born without hands, makes merry -
Cherry blossom time.

Ihara Saikaku
(1642 - 1693 / Japan)

Granted this poem was written with spring in mind, but I liked the "makes merry" aspect, especially for the holidays. I am assuming the "Born without hands" means fermenting sake, doing it's own thing. Of course they not only produced sake in barrels at that time but they stored nihonshu in wooden barrels as well. Thus sake definitely had "woody" characteristics back in the day.

Today several breweries make "taru-zake" or cedar sake that harkens back to those woody qualities of year's past. Why? Cedar sakes have a nice "difference" to them. They are not fruity, not overtly dry, not pristine. They are different and that's what makes them enjoyable. If you have never tried a taru-zake, we currently carry three different brews to choose from. It's tough to hunker down and drink a lot of taru-zake, but a glass or two with a hearty meal of perhaps smoked fish, fowl, or game is a very good call. Temperature wise I prefer my cedar sakes at room temperature, which brings out more of the woody characteristics. I also like to drink taru-zake out of masu! A cedar sake out of a cedar box! This is fun to do, but it also reminds one how "cedary" a sake can taste.

Typically a brewery will produce a full-bodied or dry Junmai and will then pour that sake into cedar casks for roughly two weeks. Any more time than that and the sake absorbs too much of the cedar elements and gets almost antiseptic. This is the major reason why they do not ship filled cedar taru casks used in celebrations and events from Japan to the US. It takes too much time, over 30 days, and this would be too long in the barrel.

Taru-zake is as close to Whiskey or Scotch as the sake industry gets. Whiskey and Scotch use those wooden barrels to extract flavor and color, and so too does taru-zake. But the only major difference is the duration within the barrel. I once tasted an aged taru sake that was aged in wood for 8 years, and it was not that great. In fact my host said that he only liked it warmed up, and I had to agree, although it still was pretty rough.

But if you like smoky and rich flavors of wood and rice then perhaps it's time to try a taru-zake. And as the weather gets cold and your fireplace gets hot, now is the time to try this throwback sake.

Ichinokura Taru "Barrel"
From Miyagi Prefecture. Junmai Taru. SMV: +2 Acidity:1.4

This Junmai Taru, which is cedar-kept sake from "Ace Brewery" is a terrific example of how sake used to taste way back in the day of all cedar casks. The nose is a blend of Japanese cedar and apple blossoms with a faint hint of tropical citrus. It has a very subtle start despite the robust nose and is filled with a savory middle- mouth of dried apples and overripe pears. There is a hint of thickness that makes the viscosity dance in a salty aftertaste. It is slightly chewy and syrupy, and changes flavors as the fluid warms in the mouth. WORD: Apple WINE: Oaky whites/zesty reds BEER: Smoky Ambers FOODS: Stews, dumplings, cooked veggies, pates.
$27/500ml


Ozeki Komatsu Tatewaki "Samurai Sake"
From Hyogo Prefecture. Junmai Taru. SMV: +5 Acidity: 1.6

This cedar-aged (less than two weeks) brew has a smoky, grainy, vanilla, charcoal, and cedar nose. A well-balanced taru-zake that has several degrees of flavors that are best expressed in different sized glasses. A small cup brings forth more cedar tones on a dry fluid with a quick finish. A larger cup displays a more open cedar flavor with a deep layer of sweetness similar to caramel or noughet with more pronounced acidity and a slightly tangy finish. The brew gets more vast at room temperature highlighting the cedar and acidity play. If you like drinking sake from a masu (cedar box) this brew will speak to you. WORD: Cedar WINE: Zesty reds/Crisp whites BEER: Crisp smoky ales FOODS: Smoked meat, fowl, fish, and cheeses.
$22/720ml


Kiku Masumune Taru "Barrel" (300ml bottle)
From Hyogo Prefecture. Junmai Taru. SMV: +5

This is a solid example of a traditional tasting sake in the sense that it is barrel aged. Kiku Masumune is known for its dry sakes, and this Taru does not disappoint. True to tradition and aged in cedar casks, Taru is bottled when the natural cedar fragrance strikes the perfect balance with the flavor of the sake. The nose is of course cedar and there is a rich golden color. The sake is thinner than one would think, and the mouth speed is quite fast. The texture is clear and the taste is cedar focused. WORD: Cedar WINE: Very Cedary Whites BEER: Special Seasonal Brews FOODS: Works well with smoked foods such as fish, chicken and duck.
$6/300ml


Kiku Masumune Taru "Barrel" (Newly released 720ml bottle 2010)
From Hyogo Prefecture. Junmai Taru. SMV: +5

This taru "cedar" sake has a prototypical cedar aroma profile with hints of honey, cinnamon, and Christmas spices. With a low alcohol percentage of between 13-14% this taru sake drinks incredibly light and smooth for a sake that has a lot of flavor and feeling. Look for smoked rice, red pepper, vanilla, and cinnamon flavors amongst the cedar anchor, and the body of the brew gets more full as the sake warms in the glass. The brew drinks dry from start to finish and there is a crisp tingle tail that puts the punctuation on the cedar elements. The larger the glass the thinner the body, and softness reigns supreme out of any sized vessel. WORD: Cedary WINE: Dry reds/Oaky whites BEER: Crisp ales FOODS: Smoked fish, fowl, game, cheeses and salty snacks.
$21/720ml


We used to carry this last cedar sake, but the brewery changed distributors and we no longer have access to it, but if you see it out on the market it is definitely worth a try. (One of my favorite taru- zakes on account of the elegance of this brew.)

Kikusakari Taru "Cedar"
Ibaraki Prefecture. Junmai. SMV: +3 Acidity: 1.5

An amazing aroma profile filled with mild cedar, brown sugar and toffee. This Taru or "cedar sake" was said to be aged "slowly" in Akita cedar barrels to give this brew a very unique smoky-peppery flavor. It is both mellow and light on the pure cedar aspect of a Taru; more elegant than an "in your face, woody sake." The hidden flavors speak volumes - look for the smoked tofu and Gouda layers. The brilliant water is unmistakable. WORD: Smoky WINE: Barrel aged big reds/big whites BEER: Crisp ales FOODS: Smoked fish, tofu, cheese plates, risotto.


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True Sake Protest - Thank God AT&T Does NOT Make Sake

When was the last time that you got fed up? The serious sort of fed up where instead of just taking it you decide to do something about it? Well I was and I did!

It has been a running joke (albeit a bad one) that the True Sake store does not have AT&T cell reception. For 8 years we have had zero bars. For 8 years we have had "No Signal." And for 8 years we just sort of laughed it up! In fact for me to make a cell call or send a text I must walk into the middle of Hayes Street, stand on one foot and raise my cell to the heavens with my right hand just to send a text. I have to take off certain articles of clothing to make a call. (Yes that picture circulating on the net of the naked Statue of Liberty guy standing in the middle of the street is me trying to make a phone call.)

Well, one day the joke wasn't funny. My daughter was hurt at school and they tried to phone and alert me. No signal. No reception. Yes big anger! I was pissed. So I decided to tell AT&T what I thought using my powers of window display creation skills.

In a word the window has been a hit. People stop, laugh, nod in agreement, and then take a picture. We have had vans from competing cellular service carriers stop and take pictures, all the while laughing their rears off. I have been told that it is now on YouTube and Flickr.

However! AT&T has not been laughing. They sent several representatives to "explain" themselves. I wasn't really interested in their excuses. Then higher and higher ups came to "offer their services." Eventually the President of AT&T Wireless paid a visit. The long and short of it is that they offered us a micro-cell tower for the store. I have repeatedly told them that I did not do the window to benefit me, but rather I want cell service for all of Hayes Valley. They have come back with an offer to get micro-cell towers for all of the merchants in Hayes Valley. A good start, but we just want regular cell service. PERIOD!

So herewith is the window display that voices my displeasure with idiocy of not having cell service in a major city in the United States of America.

http://www.officewiederholt.com/att

I'd like to Thank Sven Wiederholt - the Renaissances Man - for shooting the window!!

Check out his website:

http://www.officewiederholt.com

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Sake Spotlight - BT Goes Aged Nama With Harushika

5 cases! That's all we have! Basically we only have 60 bottles of an amazing aged nama-zake that was imported exclusively for True Sake. If you want to experience a very unique aged "nama" sake that has vast and expansive "living" qualities then take a chance on this extremely flavorful sake that is all attitude.

I have tasted this sake in various incarnations, in different countries and at different temperatures. What impresses me is the extent of the impact of the brew. It is bombastic and quite vivid in character. If flavor were a penny this brew is a $1,000 bill.

Nama sake is "expected" to be consumed as quickly as possible, but some breweries will age or "rest" their namas to bring out more "fullness" or deeper flavor. The 210 days that Harushika ages this sake does both!

My importers know how much that I enjoy this brew so they secure five cases per year for True Sake.

We received this sake for the first time last year and herewith was my review then:

Harushika "Spring Deer" (2009)
From Nara Prefecture. Nama Junmai Ginjo Genshu (Nama). SMV: -5 Acidity: 2.0 Yeast: Harushika #6

The aroma profile on this "aged unpasteurized" sake that is EXCLUSIVE to True Sake is flush with ripe fruit tones such as strawberry, mango, grape, and floral elements. Okay folks! This is the round, soft, super smooth fruit bomb sake that you have been looking for. A truly unique brew that is so velvety and ripe with explosive fruity flavors such as strawberry and honeydew that you would think it needs a huge acidity push - but none exists. Soft ripe fruit on a honey flavored gooey fluid. Fat, smooth and friendly - so drinkable with so much personality perhaps it is the 210 days of aging for this raw sake. Crazy! and 17% alc to boot! WORD: Juicy WINE: Ripe reds/ bright whites BEER: Sweet Belgian Ales FOODS: Spicy and savory fare, American sushi, cheese and fruit dishes.


My latest tasting of this "Fruit Monster" was conducted in Colorado with the outside temperature at around -4 F. Cold sake on a cold night! It still warmed the cockles. My fellow tastees were not that sake savvy, so I greatly enjoyed their feedback, which were amazingly positive.

Herewith is my "three different sized-glass" tasting notes. (I used an ochoko, small pub glass, and a white wine glass.)

Harushika "Spring Deer" (2010)
From Nara Prefecture. Nama Junmai Ginjo Genshu. SMV: -5 Acidity: 2.0

The nose on this very raw and living nama sake is a crazed collection of mango, green apple, honeysuckle, melon, ripe persimmon, and other tropical fruit aromas. Talk about a fat and fruity sake with immense legs on the glass. This genshu (undiluted) sake has an impressive 17-18 alcohol percentage that manifests itself in a larger flavor forward inflection that speaks big fruit and big feeling. Expansive, robust, chewy, viscous, and every other "large and vivacious" terms in the book apply to a sake that is huge in the glass and smooth on the palette. In a word this is a cheerful brew that is plump and loaded with fruit- basket flavors such as plum, honeydew, mango, and blueberry pulls. Sweeter in a small glass and smoother in a larger vessel, the unique aspect of this nama sake is that it drinks great chilled, room and at warmed temperatures. Yes! Warming a nama works! If you are looking for a chippy, zesty and brash fruity mouth circus this brew is all attitude and all you. WORD: Vast WINE: Beaujolais BEER: Big Belgians FOODS: It's a meal in the glass, but would dance with shellfish, American sushi, spicy fare, and big flavored game and fowl dishes.


The feedback from the "uninitiated" who tasted with me was pretty amazing. The quality that stuck out most was the sheer and pure fruitiness. They were amazed with how fruit-forward the sake drank. They were also impressed with how smooth the sake drank for all of the fat and gooey flavors. Lastly, the collective was pretty impressed with the fact that the sake was 18% alcohol but they could not taste "any booze."

I picked this sake for the Spotlight on account of the fact that it won't be around for long, and it is truly an "event" when drinking. So much fruit so much gooiness - so loaded and yet so drinkable. Take a one in sixty chance that this sake will hit your nihonshu sweet tooth with feeling and passion. And add an "aged nama" to your sake checklist!

You can review many of our sakes on our web site.

Our inventory list is here.

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Sake Challenge - Sake vs. Cuban (Pan Latin)

I am on a spiritual sake quest that will finally put a nail in the coffin of "sake can only be consumed at a sushi restaurant" mantra. Wake up people! Food and sake go together - always have and always will. If it has a tail, roots, feathers, leaves, or a damn beak sake will go with it - anytime and any place. And that is my quest - the place or origin of the cuisine does not matter. It can be Spanish, Italian, Brazilian or ughhhh British chow and sake will walk the walk. Japan has chickens! Japan has salad! Japan has beef! Japan has spicy and savory dishes! Japan has sweet and salty fare, so why not think about having sake with these "tones" from other countries?

The Sake Challenge is my way for you great consumers to see outside of the sushi paradigm, and to achieve this "new view on brew" I will usually select two different sake styles and price-points and bring them to a non-Japanese restaurant with a celebrity, sake-sleuth or hell even a friend in tow. Read about past challenges: When reviewing restaurants and their specific cuisines paired with sake I use the following criteria:
  • Works World Class (WWC)
  • Works Well (WW)
  • Works (W)
  • Does Not Work (DNW)
This criterion is more true to the mission of bringing a beverage to a restaurant not knowing what you will pair with. The point is to make the general pairings "work." Rare is the day that you bring a specific wine or sake to pair with a specific dish - we look for generalities and the entire eating/drinking experience. Think of fishing with a net as opposed to a hook and line - a pairing is supposed to reach out and catch more flavors as opposed to just hitting one match.

Cuban, Cuban, Cuban! I've always wanted to take rice and water to that funky little nation, and with the help of a great restaurant on Mission Street called Charanga "Pan Latin Cuisine" (www.charangasf.com) I did not have to alter my passport to get there. Charanga is a superb dinning experience and many thanks to Heather and Chef Gaby for making our night one to remember. In tow on my exotic travels to that forbidden land, I was honored to once again have Kazu Yamazaki from Japan Prestige Sake International - sake importers - and Daijiro Hosaka who is the international face of Niigata's very famous Shirataki brewery, makers of Jozen Mizunogotoshi. Dai-san spends a good deal of time in the States trying to get more folks to drink Jozen. The three of us had a terrific time throwing Japanese sake at Cuban inspired cuisine, and I made Dai-san try to be as partial as he could even though his sake was one of the chosen brews.

This month's Challenge featured two popular sakes:
  • Kouro Junmai Ginjo
  • Jozen Junmai Ginjo
And away we go!

1st Course: Ceviche Tico Classic - wild red snapper, peppers, jalapenjo, onions, cilantro, tomatoes, and lemon juice.
  • Kouro - The nice full-figured body of the Kouro takes all of the acidity and creates a rounder and more mellow flavor of the snapper. Basically the brew throws a net over all of the bright flavors and what is left is a unified flavor that is very well balanced. I'm impressed with how this Ginjo stands toe to toe with the explosion of acidity. Kazu felt that the Kouro stood too tall and the booziness of the sake washed off the assorted flavors and left a fishy flavor.
    BT - WW
    KY - DNW
    DH - W

  • Jozen - The Jukusei Junmai Ginjo absorbs the pronounced acidity of the dish and then acts like a wash or "usher" of flavor through the palette. What is interesting is that the acidity and crisp flavors actually make the sake drink drier. A very good isolation flavor were the tomatoes with the Jozen, which created a subtle umami play. Kazu said the Jozen cut the flavors and cut the "vinegar," creating a good pairing.
    BT - W
    KY - WW
    DH - W

2nd Course: Chifrijo - layers of rice and beans, pico de gallo with crackling pig.
  • Kouro - This very savory dish jumps right into your mouth with salty and rich elements. The Kouro bounces off the soul of the flavors, and conflicts to a certain extent as the alcohol of the brew comes forward. There is a unique tingle that is created in the pairing, almost a zestiness that isn't too off-putting as it brightens the richness. Kazu said that it didn't hurt or help the dish.
    BT - W
    KY - W
    DH - W

  • Jozen - Basically this dish is ricy, spicy, and savory and the Jozen takes each component and settles them together, a calming of sorts. There is a peek-a-boo acidity to the finish but on the whole this is the point of pairing a libation with cuisine - to capture flavors and make them better. Jozen succeeds in this capacity. Kazu said the sake adds a sweetness to the dish and cuts the saltiness.
    BT - WW
    KY- WW
    DH - WW

3rd Course: Albondigas - little Cuban meatballs, pimenton sauce.
  • Kouro - This is a pretty spicey little meatball! As I don't beef, I only tried a portion and was pretty amazed how the Kouro one-upped the spice. The body and texture of the brew covered all of the heat and subdued the spice - quite a feat! Kazu said the spicy dish stands by itself and the sake just walks along.
    BT - WW
    KY - W
    DH - W

  • Jozen - Uh-Oh! The Jozen is almost too clean for this spice fight and sadly there is a bit of bitterness that comes out of the brew. It doesn't get overwhelmed but it does disappear and gets lost in the spice tornado. Kazu said the Jozen washed off the spice enough that he called it canceling each other out.
    BT - DNW
    KY - W
    DH - W

4th Course: Panchanga de Mariscos - shrimp, mussels, calamari, fish, spicy coconut-lemongrass broth, green plantains, yucca, and chayote.
  • Kouro - There is a lot going on with this offering, flavors abound and the Kouro unbelievably gets lost. I wrote that it gets distracted and uneven, but I did like how it made the mussels taste fresher. Kazu said the Kouro and the coconut broth worked great together.
    BT - W
    KY- WW
    DH - W

  • Jozen - Again the thinness of the Jozen compared to the Kouro allowed this brew to be more of a wash of flavors. The broth makes Jozen drink sweeter and more exotic. And by themselves the mussels get far creamier with the Jozen. Kazu said that Jozen and the seafood go together no problem, and the sake harmonizes with the coconut soup.
    BT - WW
    KY - W
    DH - W

5th Course: Lechon Asado - Cuban-style roast pork marinated in citrus, garlic, and oregano with hash.
  • Kouro - The Kouro comes out swinging on this pairing as it slaps the savoriness of this dish in the face and follows with an acidic push. Sharp and boozy is the immediate push, but the finish does better. The Kouro and the hash work well. Kazu said that the brew gets almost bitter and the alcohol comes forth too much.
    BT - W
    KY - DNW
    DH - W

  • Jozen - Oh boy! This is one of those good union plays on account of the feeling of the pairing. The flavor is all forward, and then the feeling comes into play - large and lush, smooth and round with a great finish. The garlic and citrus bounce in flavor tandems with the sake, but then they blend in union to make a splendid swallow. Kazu said the Jozen highlights the pork and harmonizes with the flavors.
    BT - WWW
    KY - W
    DH - W

Summary:

Damn! What can I say? This is sort of the essence of why I do these Sake Challenges - to give a small glimpse at the possibility that sake does go with insane flavors such as lemons, citrus, tomatoes, jalapeņos, garlic, and coconut-lemongrass. The best description about this pairing is that sake does indeed work well with the exotic nature of Cuban food on several levels. First sake has an uncanny ability to dance with all sorts of flavors - to create new flavors and to harmonize with base elements of the dish. Secondly sake has the ability to corral or re-group wild flavors into a superior drinking experience. Lastly, I am always impressed how sake has "skill-set" to make foods feel better in the palette, and Cuban food is no exception. When I decide to break our Government's ban on travel to Cuba, I will do so with sake in hand and a smile on my chops.


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Sake Events

December 3rd - 20th Annual Hayes Valley Block Party & Toy Drive

Join us in the evening to celebrate the 20th anniversary of the famous Hayes Valley Block Party. Many merchants will be offering specials, music, beverages, and more.

The San Francisco Fire Department will be also hosting their toy drive at the Hayes Green, a small park on Octavia and Hayes. Bring unwrapped toys to donate!

When: Friday, December 3rd
Time: 6:00-9:00pm
Where: Hayes Street (between Franklin & Laguna)
What: 20% off of 20 selected sakes and nice surprises at the door!


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True Sake Selects - Sake 101 samplers, Great gift box, Great ideas

Sake 101 "Classic"
$28
(includes box and tasting notes)
  • Takenotsuyu Yukihonoka "Silent Snow" (Junmai/300ml)
  • Hakutsuru "White Crane" (Junmai Ginjo/300ml)
  • Dassai 50 "Otter Festival" (Junmai Daiginjo/300ml)

Sake 101 "Deluxe"
$42
(includes box and tasting notes)
  • Bunraku "Forgotten Japanese Spirit" (Yamahai Junmai/300ml)
  • Kudoki Jozu "Pick-up Artist" (Junmai Ginjo/300ml)
  • Dewazakura "Sakura Boy" (Daiginjo/300ml)


Jozen Gift Set
$32
(includes box and tasting notes)
  • Jozen Mizunogotoshi "White" (Junmai Ginjo/300ml)
  • Jozen Mizunogotoshi Jukusei "Pink" (Junmai Ginjo/300ml)


One-cup Gift Set
$17
(includes box and tasting notes)
  • Chiyomusubi Kitaro Jungin (Junmai Ginjo/180ml)
  • Chiyomusubi Oyaji Gokuraku Jungin (Junmai Ginjo/180ml)


Warm & Fuzzy Gift Set
$32
(includes box and tasting note)
  • Otokoyama "Man's Mountain" (Junmai/300ml)
  • A pair of men's "sake socks"

Make Your Own

This year we got great 300ml boxes from Japan. The design of the box represents a traditional Japanese storage structure which walls are made with clay. You see them at old sake breweries, too.
  • $2.50 (2-bottle box)
  • $3.50 (3-bottle box)
Holiday Hours:
  • Saturdays 12/4, 12/11 & 12/18: 11am -7pm
  • Friday 12/24, Christmas Eve: 11am - 4pm
  • Saturday 12/25, Christmas Day: Closed
  • Friday 12/31, New Years Eve: 11am - 4pm (20% off on sparkling sakes in-store only)
  • Saturday 1/1, New Years Day: Closed
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Sake & Miwa - In the Sprit of Reflection

Miwa As the year-end approaches I find myself reflecting on the many things that have happened to me in this last year, both wonderful and bittersweet. In the spring, I was fortunate enough to be invited to Kanazawa to visit a farm where they grew rice for sake. This was great fun. My wedding in the early summer to a very loving man was joyful. Making the Sake Day a successful event in the fall was fulfilling.

In the spirit of reflection I thought I would look back at my sake notes and saved labels and share some of this years memorable sake moments.

January
Harushika "Shiboribana" Junmai Ginjo Nama (seasonal)
Every year I look forward to this refreshing, vibrant nama from Nara. A sip of this sake makes me yearn for a sunny spring day. In two months when it is released, I will taste the sake again; a nice way to start a new year.

February
Hakushika Junmai Ginjo Nama Genshu (210-day matured)
Yes, this is the same sake Beau wrote in the Sake Spotlight section of this newsletter. The first time I tasted this sake was at Joy of Sake in 2008, when it was not yet imported. I kept remembering a great balance of flavor, acidity and sweetness. I was very glad to taste it again and to have it available at the store.

March
Aramasa Akita Rokugo "#6" Tokubetsu Junmai
This sake was one of several samples sent by the importer. We thought there was only one case available, but then we learned that there were a few more! Next thing I know, this sake became my go-to Junmai. The fruity aroma of this brew reminds me of a Ginjo, yet the subtle rice tones in makes it an elegant Junmai.

April
Tenju Junmai Ginjo Nama (seasonal, not available in the U.S.)
When I am in Tokyo I often stop at one of the stores inside Tokyo Kotsu Kaikan (Tokyo Transportation Building) in Yuraku-cho. There, I always pick up something new. Of course I knew of the Tenju brand- their "Chokaisan" brand Junmai Daigio is imported. However, I had never tried their nama-zake before. Among several sakes I brought back, this was the first one to be opened. My husband-to-be and I watched and listened to the shimmering liquid as it poured out of the bottle and into our glasses: beautiful sound, delicious aroma. We both had a WOW! moment when we took our first sip. We were speechless yet full of smiles. The sake was simply beautiful.

May
Juyondai Daikoshu Junmai Daiginjo
When I went to Japan in the spring, a friend of my mothers told me that she had been given a few bottles of sake as a thank-you gift at the end of her writing project-I think she was writing about sake breweries. Since she did not really drink, she insisted on giving me the sake. A few days before my departure, she dropped off two bottles. When I saw them, I went "wow." One of them was hard-to-get Juyondai, and the bottle said "daikoshu," literary meaning "big aged sake." After a few months of waiting, I opened the bottle at a gathering among sake enthusiasts. Being daikoshu I was expecting this brew to have typical aged sake characteristics, such as amber color, sweetness, caramel tone, etc. In contrary the sake was clear, bearing floral scent and offering an elegant texture. In the back of my mind, I kept thinking about how much each sip would cost. Needless to say, I enjoyed this unexpected treat very much.

June
Chokaisan Junmai Ginjo Muroka Nama Genshu
My deepest thanks to Mr. Ohi from Tenju Brewery and Linda Noel Kawabata from Akita Sake Promotion and Export Council for this sake, which they so graciously brought with them to be our special wedding sake. Our celebration was held on one of the hottest days this year. On the side of Bernal Height hill, we had "san-san-kudo, a traditional Japanese wedding ritual where three-times, three exchanges of sake in a nuptial cup between the bride and groom takes place.

The sake was poured into a gold-plated cup, which felt so nice and cool on the lips. Traditionally a man would take the first turn, but my soon-to-be husband insisted that I go first. The sake was perfect. Cool and delicious. As it turned out it was so tasty that for a moment, we both forgot that we were there to get married and started to take mental notes on flavors, texture, etc. On my second turn, I took a big sip as in an everyday drinking way; the sake was too good. Very little was left in the cup for my sake loving husband-to-be. On my third turn, in my heart, I thanked everyone who helped me to have this special day.

July
Urakasumi Shiboritate Tokubetsu Junmai Nama (seasonal)
Several months had passed since this sake had been released. This sake was velvety, complex, rich, yet balanced. "Wow" was first word out of my mouth. Although I always said I was nama-shy, looking at this list I no longer can claim that title.

October
Matsunoi Junmai Daiginjo
I tasted this brew for the first time at the industry-only event I helped organized. What I remember the most is how soft it drank, like a feeling of silk. I was simply amazed how subtle and flavorful characters can co-exist in a liquid made from rice and water. This sake is planned to be available in the U.S. next year. Can't wait!

November
Hakurosuishu Dewasansan "33" Junmai Daiginjo
At the Sake Day 2010 event, Aisawa-san from Takenotsuyu Brewery hand carried this sake and poured it both chilled and warm, but I missed it! I was too busy helping different stations. A few days after the event I received a call that someone had left a jacket, which was made in Japan. I was not able to pick up the jacket for a month, but when I finally did I saw the name stitched on the inside pocket. It read "Aisawa." I took the jacket with me when I went to Japan at the end of October. I called the brewery to make sure it was his since the character on the jacket was different from the one on his business card, yet both pronounced the same. A few days after the jacket was sent back, a package arrived. It was heavy. It was from the brewery. Would it be sake? Upon opening the package, I smiled. Here was a bottle of "33" along with two others. I was so thankful and felt lucky even though this trip was to be with my family and say my final good-byes to my father who recently passed away.

December
It just arrived. I am still working on it! I will let you know next year. Have a peaceful and happy holiday season! Let me know you favorites. Email me at miwa @ truesake.com.

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"Ask Beau" - "Did you live up to your 2010 New Years Sake Resolutions?"

Beau Timken Ha! You people are good! And I guess you do read the Newsletter. Last year I made up some pretty serious Sake Resolutions, and I received a lot of feedback, especially from my peers within the industry. It resonated with many, and I never really did a follow-up. So thank you David G from Washington for calling me out.

I guess the best way to do this is to reprint the article and add where applicable, and it is up to you to judge me. So did I live up to my resolutions?

Herewith are my 2010 Sake Resolutions in no particular order.
  1. I resolve to try different categories!

    Yup - I'm in a Junmai rut. That's all I drink on "my sake time." I guess it's time that I branch out personally and consume some Daiginjos - sparkling sakes - hell maybe it's even time to get into some Nigoris.

    FAIL! Nope I really didn't drink other categories with consistency. I hung out in my Junmai comfort zone. Sparkling brews? Hmmm I cannot even remember drinking sparkling sakes this year that were not for work. I drink a little more Nama this year as opposed to last, but as far as hunkering down in new zones - Koshu, Kijoshu, Daiginjo, and Taru - I did not find a new comfort sake category.

  2. I resolve to bring more sake out to gatherings!

    Yes, I am very aware of the fact that people call me "that sake dude" and that I am totally associated with sake. In as much there is almost an expectation that I attend events with sake filling my pockets! "Did you bring sake for us sake guy?" "Where's the sake?" "What did you bring?" This has been occurring for years and I sort of rebelled against it. "Nope! I didn't bring sake, but I did bring this incredible "Spicy Eggnog" "Naw- no sake tonight, but I did find the most unusual bottle of blueberry wine." Well, I guess the time has come that I start bringing sake to events - no more dodging who and what I am - no more pineapple infused apple brandy.

    SUCCESS! I was back on the "sake-to-parties" bandwagon and by the looks of it people were quite pleased. When I went to wine gatherings I brought some "wine-like" brews, and when I went to "beer bashes" I brought some "beer-like" brews. My favorite was a party that I went to in Wyoming where the major demographic was filled with boots, spurs, and cowboy hats. It was a wrangler's party and I brought some really dry and ricey sakes. In a word the cowboys loved sake! Why? Well one "dude" said that he didn't like wine because it was too fruity - even dry wine. But sake drank more like beer to him. That was cool!

  3. I resolve to try sakes that I have not had in a long time!

    There is so much sake out there that I have lost a lot of sake friends. With such an assortment of brews on the market I find that I keep trying the new sakes - at the expense of sakes that I used to really like. Take Rihaku for example. I have not had the Wandering Poet in a very long time. I miss the Poet! I tried it the other day and said to myself "You knucklehead - don't forget your friends!"

    FAIL! Dangnabit! Yes indeed, that first statement rings very true - "There is so much sake out there..." I will be honest. I cannot keep up! I simply cannot keep up. There is so much sake out there that I have to continually try to stay ahead of the Jones's and those folks drink! This is the first year in my non-illustrious career where I can say with sincerity that I cannot stay up to date on all the brews out there. This is a great thing, but I feel a little ashamed for not being "on it." So in a word, I have not had time to go back to some of the brews in my past, and renew some friendships. That said, many of the brews that I wanted to visit now have sister or brother products from the same brewery - it's crazy!

  4. I resolve to re-try sakes that I remember not liking!

    This is huge! El Snob Boy has access to so many sakes that he scoffs at brews that he once tasted and did not care for. How shallow is that? It's time to taste some brews that need a second chance. We all need a second chance some time and so too do sakes. Perhaps my palate has changed and maybe I will enjoy some of these brews that I relegated to the Island of Misfit Sakes.

    SUCCESS! Oddly enough after what you just read above, I did get the chance to taste some brews that I placed in that horrible category of "Not My Cup Of Tea." It's funny, when I taste sake in front of makers or owners of brewers I feel compelled to say that I like sakes that I don't really care for. In a sense it's like saying I do not like your children. Your kids suck! Seriously, your children are scum and I wouldn't clean my toilet with your efforts. So you learn to move laterally with your harsh criticism - "Oh this sake would appeal so much to those who like really bitter dark as the night chocolate." Or "Wow, there is a group of sake drinkers out there who love that really long - dragon-like - tail." Or "Yes, this is sake drinker's sake where you can really taste the alcohol, this isn't about fruity, this is about booze all the way." I have actually said it once "It's very solid, but it is not my cup of tea." It took roughly three days of translation for the "effect" to be comprehended by my host. (First words were "sake is not supposed to be tea.") Oh and lastly, 8 out of the 10 brews that I did not like, I still didn't like! Is it me? (Thinking about that Charlie Manson joke where he says: Is it hot in here or am I crazy?)

  5. I resolve to not just drink sake!

    As a professional I must dissect every sake that passes my lips. It is a certainty that I cannot run from. Well - I tried my best recently to do just that - to run from dissecting sakes. So I just opened bottles - did not smell - and just drank the brews. I tried my best to just drink for pleasure's sake. No thinking drinking. How boring is this? Sure it is mindless - like TV in my mouth, but boring nevertheless. It's time to get back into the dissecting business and to really comprehend the brews at hand. I need to refocus on pulling a part the components - try to find the water, try to taste the rice varietal, see if I can pull the yeasts. I need to refocus on the elements!

    FAIL! Damn this one hurts. Maybe I am "overtasted"! Maybe I have been around the block too many times. Maybe - just maybe - I have gone Wilt Chamberlain on my own personal sake tasting experiences. (From Wikipedia: He was a lifelong bachelor and became notorious for his claim to have had sex with 20,000 women, a statement which has entered popular culture.") I have seen behind Oz's curtain, I have seen the ins and outs, I have seen the emperor's clothes, and I have seen the un-seen, and perhaps I became a little bored in 2010. "I Just Drank Sake" this year. Of course I did a lot of "this year vs. last year" tastings. Of course I did a lot of "new brew reviews." But on my time - end of the day stuff - the fascination station was muted, and I simply drank sake for enjoyment rather than for the "how, what and why's?"

  6. I resolve to give more feedback to the brewers, importers, and distributors!

    The hardest thing to do in the sake business is to honestly comment on the brews themselves to their makers. "Your sake sucks!" "Man the balance is all out of whack." "I wouldn't even cook with that crap" "Tastes like weasel wiz." "Did your children make this?" "Did your grandfather bathe in the brewing vat?" "Your toji has the skills of a hot dog vendor." "Are you sure this is sake?" "This is great, great for cleaning open wounds" Yes I have had some not really good sake in my day. In fact my motto is "I drank a lot of bad sake so you don't have to." But never in all this time did I utter the above descriptions. Not once! (Well maybe the one about the grandfather cleaning himself in the brewing vat.) Because it's just not done! Every sake is made with so much love and devotion that it's almost an insult to say something negative. We have mastered the "dance" or the way to dance around an honest answer. "Yes, I like this sake it has such a complexity to it - such a how do you say it - opulence and elegance." Yup! From "weasel wiz" to "complexity" just like that! But this is a disservice at the end of the day - if as a professional I can find faults or imbalances then I should perhaps pass this opinion on without it being read as an insult.

    FAIL! (Please refer to #4's failure!) Sometimes I feel like throwing my arms up to the heavens, falling to my knees and wailing "I'm just an end user, man!" (With a twinge of the Big Lebowski's voice.) It hurts. It simply hurts! Brewer's ask. Owner's of breweries ask. Exporters ask. Importers ask. Distributors ask. Dying mothers of importers ask. "Do you like this sake?" The actual son of the dying mother will be there and he will give me that "go ahead and just say the truth, say what you feel, she will understand" look. "NO, it's rat piss!" "It has the balance of a one-legged tight-rope walker who has a ferret gnawing at his balls while attempting to cross between two skyscrapers in a hurricane." Doooooooooooooooot - the sound of the cardiac machine flat-lining. "MOM, dude why did you say that? Couldn't you just say something like it's not your cup of tea?"

  7. I resolve to update my notes!

    This is a big problem. There are times when I review a brew, but don't have my special books. Thus I have a lot of reviews on napkins, pieces of paper and on the back of labels. These need to be written in the book! But they are piling up. The longer I wait the longer it will take to catch up. I must get on this before the point of no return.

    SUCCESS! As of the "release" of this newsletter I am proud to say that I am current! And thanks to the help of my three North Korean exchange students I should be on top of things for some time now. On a serious note, I should have created an iApp for this by now - actually had a good person working on it - but for the simple fact that I have not had AT&T cell service in my store in the middle of a major US city for the past 8 years I decided to just simply use three North Koreans. (P.S. if you out of towners want to see my window display protest to this pathetic cell-scenario check out this link or google it - many folks have shared their thoughts about this artistic form of "responsible rage release."

  8. I resolve to do more sake experiments!

    Being "too busy" is not a good excuse for not playing around with sake. My passion and lust to learn is quenched by my unique and weird sake experiments that I/we conduct to test the limits and boundaries of sake. I am very proud of our ability to shatter or confirm pre-conceived industry truisms about sake that are actually false. There is only one way to explore sake and that is to explore sake. I need to conduct a new batch of sake experiments to see what we haven't seen in sake before.

    FAIL! Aaaaaaaaaaaaarrrrrrggggggghhhhhhhh! This one kills me most of all. Et tu, Brute? Crap! And double Crap! I cannot use "no time" as an excuse. Where there is a will, there is a way! What really hurts is that I get emails from brewers, shopkeepers, and journalists in Japan asking, "what's the next experiment?" Not that I need to drag my team into it, but let it be known that I did send out an email to the entire squad with three different experiment recommendations and asked for their thoughts. They have yet to respond, but be it as it may, the juice has to come from me, and I have failed to live up to test the wonders of sake, to challenge the beast known as water and rice, to push the envelope! As Arnold the failed politician from the future would say, "I'll be back."

  9. I resolve to learn more about the new sakes on the market!

    Yes, in a word there are a ton of brews out there with more on the way. I have access to a majority of the sakes, but there are a lot of new brews that I have no idea about. That's not good. I need to keep pursuing all sakes - however or wherever that takes me. It's incredibly important to stay current, and it's very much a bummer when somebody comes in and says to you have "so-n-so Daiginjo?" and I reply that it is not exported to the US. To which they reply "yes it is - I had it last night at so-n-so sushi" Doh! Not cool when we don't know what's out there.

    SUCCESS! We broke our butts this year to stay on top of all things imported. And thanks to Miwa and Co. we corralled all of those little doggies. Like wranglers on the range we brought in the majority of the new brews and broke them good! Okay, that sounded weird. Basically we accumulated all of the new sake arrivals - well at least the vast majority - and really had a good shot at them. In biz terms many of the major importers started to weed out the weaklings in their portfolios and are replacing them with new breweries. But because of the yen! That damn yen! They are bringing far fewer labels over than years' past.

  10. I resolve to drink each sake like it is my first!

    I have a professional pallet - and I forget that. My basis for tasting sake is meteoric - and I forget that. I have tasted so many sakes - and I forget that. I will taste a sake and each sip is compared too/against every sip of sake that I have ever tasted. I wish sometimes that I am tasting sake for the first time - again. Can I re-virgin my pallet? Nope! Can a get pallet reconstruction surgery? Nope! But I can try to focus on drinking each sake from a "first timer's" perspective.

    SUCCESS! I have learned to drink sake from my ear. I literally pour sake down my ear hole and wait for it to blast threw my sinuses and toggle through the back of my throat. I am drinking each sake like a virgin again. Every brew is a new adventure, especially the nigoris! Who needs pallet reconstruction when we have so many orifices? If you thought snorting tequila was a way to bliss, wait until you pour hot sake down your ear hole - hello heaven!

I guess in conclusion one could say that I suck at making New Year's Resolution involving sake. That said I crushed my Resolution to stop wearing my two beer can helmet with straws to the symphony.

Please send your sake specific questions to askbeau2 @ truesake.com. (This address is not for general questions and I only review the questions once per month. All other correspondence should use info @ truesake.com.)

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The SECRET WORD

True Sake Ah, at last we have reached the end of this Newsletter and that of course means that we have come to the now-famous SECRET WORD. To those who are new the SECRET WORD is a chance for you to try a sake of note for half of that sake's original price. Just for reading this Newsletter. It is our way of saying thank you for trying to understand the wonders of sake.

Please remember the rules: only one bottle per reader, and don't tell your buddy at the moment if he/she isn't a Newsletter subscriber, always use a hushed or secret agent voice when saying the SECRET WORD, and lastly for those who have their sakes shipped we can only include the SECRET WORD sake in a four-pack purchase - meaning you must buy three other sakes.

This month, we'd like to feature round and flavorful Junmai from Kobayashi Brewery in Fukuoka. We usually sell Bandai for $26, but for you sake jockeys we will part with this 720ml (in a box) for $13. And the SECRET WORD is...check your email inbox - We only give out the SECRET WORD in the mailed Newsletter! So sign up for the Newsletter!

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Thank you for reading!



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Consider this...

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