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August 2010

True Sake
premier merchants of fine sake
Dear Sake Drinker,

Welcome to the August issue of America's sake-centric Newsletter. In this issue, circle that special SakeDay October 1st, come celebrate 20% off in the store on our 7th Anniversary on August 7th, see why sake is the "buzz", read Melinda Joe's take on Jozen, take sake to a Peruvian Sake Challenge, check out the August tasting, find out what's going on in Miwa's sake world, and learn which sake breweries have sold the most at True Sake.

In this issue:

SAVE THE DATE - Friday October 1st - 5th Annual SakeDay Celebration

Sake Day Get out ye'ol pencil and circle Friday Oct 1st Why? Because it's the fifth annual SakeDay celebration. Yup! 5 years of the best - smartest - most entertaining sake event outside of Japan. And since it's a Friday we are fairly confident we will sell out again. So make plans now - get a group together - call your parents - tell the mailman - invite your entire social network!

Details to follow - or as they say in the movies "Details - Details? We don't need no stinkin details!" Lock it in!

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True Sake Turns 7 - Happy Anniversary!

7 Fingered Hand Time flies when you're slinging Junmais! I can't believe it but August 7th represents our 7th Anniversary. It seems like weeks ago when I opened the store for business - selling 4 bottles my first day - all to friends and family. And look today - you have all become friends and family!

We have learned so much from you guys and we completely appreciate your interest and attention. A very hearty THANK YOU from all of Team True Sake to you. You are the best and we sincerely mean that!

As a token of our appreciation we wanted to extend some form of payback to the best customers EVER! In this light, on Saturday, August 7th we will take 20% off of all your purchases (except sales items and the secret word sake). Come let us thank you personally! We will open an hour early, at 11am.

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Sake Grab Bag - A Couple Sake "Things"

This was forwarded to me by my sister - a pretty funny sake "Engrish" preamble! For all of those who need five reasons to drink sake you may want to take a peek.


http://thethoughtexperiment.wordpress.com/2010/07/18/liberated-negative-space-o-the-day-refuse-the-future-with-me/


This link to a wacky izakaya in Niigata was sent to me by a gal in the sake biz. She said she wants to go - but judging by the "white guy flat on his back" advertising program I may take pause.

http://ponshukan.com/


Sake One And lastly - and yes the timing is a little off - I thought people might be interested in taking note that our pals at SakeOne (sakeone.com) continue to move the international sake bar up and up. This is a press release from last month:

New Saké Alliance Brewing Between Oregon & Japan

Forest Grove, OR - SakéOne, the American run saké brewery operating in Oregon since 1997, gains a fresh perspective this month with a visit from Master Brewer, Kei Takahashi of Yoshinogawa, the oldest saké brewery in the famed Niigata Prefecture, Japan.

Mr. Takahashi will work side-by-side with American saké brewer Greg Lorenz of SakéOne for a week beginning July 18. The effort will provide Mr. Lorenz with a fresh set of eyes and more than 450 years of brewing experience represented in the Yoshinogawa brewery.

"This is not only a rare opportunity to have a Master Toji in our brewery to review our operations and advise on our efforts but it's a huge honor," noted Mr. Lorenz. "It's an envious and almost unlikely alliance that will add new energy to our brewing team and ultimately our saké."

Yoshinogawa's assistant brewer, Masayoshi Nakagawa, will remain at SakéOne until August 5 to assist in further evaluation and implementation of new processes and formulas for future brewing.

"We've arrived at a whole new plateau of saké brewing, " noted Steve Vuylsteke, SakéOne CEO. "Our relationship with Yoshinogawa began as their importer for the U.S. and is evolving into their brewing support from like-mindedness and goals for saké in America. Our long timer partnership with Momokawa Brewing of Japan continues to be a central support of our brewing. Mr. Takahashi provides us with a fresh perspective and different approaches to saké."


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Sake Buzz - That Mysterious Feeling

Smiley Face You hear a lot of comments about sake when you work the floor at True Sake. A lot! But I hear one refrain more than most. "I like the buzz I get with sake." Or "Sake gives me the most pleasant and gentle buzz." Or my favorite "The buzz is the best." Okay as a professional I walk right past those comments, but some thoughts are needed on this "buzzing" issue.

Firstly why do people feel different "on sake"? I have several theories on this subject. I will argue that your body is familiar or used to the kick that wine/beer/spirits gives to each and every one of us. Your body knows what it will get after a glass of wine. It is used to it. But sake is different than those other libations and as such your body reacts differently. You feel more buzzy! But perhaps the elevated alcohol content has something to do with it as well. You bet. Likewise sometimes when you drink sake it is in a different setting as in sitting cross-legged on a tatami mat or at a sushi restaurant. And maybe just maybe you drink it faster than other boozes on account of the small "shot" glasses that restaurants feel compelled to serve sake in.

Also most folks first, second, and third sakes are heated brews. And many feel that a heated alcohol enters your bloodstream faster and creates a quicker stimulating feeling. Some would even say that this "buzz" effect is even therapeutic in nature. Hot sake tends to heat us up more quickly, there is no question about that. Is that the "buzz" producer?

There is no question that sake is clean, especially for an alcoholic beverage. This too leads to a lighter softer feeling. Remember (you should see True Sake's window display about this) sake is 80% water. It is pretty easy to wake up in the morning and not feel harsh alcohol effects. But like all boozes - too much is too bad!

Again, as a professional I cannot say "Buy sake because of the great buzz it will give you!" And I am reminded of this by a funny story one of my fellow sake authorities told me about. He was being interviewed by the NY Times and went on in great lengths to speak about all the wonderful aspects of sake. The reporter wrote everything down verbatim. Finally at the end of the interview my friend said in passing that sake also has a great buzz. Done! Finished! Kaput! Fail! The subsequent article featured this fact. "Sake has a great buzz." My buddy to this day is mortified by that interview and is very careful to let others speak about this exciting side effect.

I do know that there is a wonderful sense of euphoria when drinking sake. My brother is convinced that sake is an aphrodisiac. I cannot disprove this! Nor can I prove it. But I can prove that the euphoric feeling from sake is more tempered and less "aggressive" than beer/wine/booze buzzes. It is a cleaner burning fuel, as I like to say!

However you describe your "effect" - buzz / high / etc - remember that sake does make us feel odd and wonderful and you should personally heed this call when you decide to take your "buzz" behind the wheel of an automobile. Because the police are running a new line of advertising, which basically states "Buzzed Driving is Drunk Driving."

Enjoy the Buzz responsibly!

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Sake Spotlight - Melinda Joe Does Jozen!

Jozen sakes "Sake Spotlight" is a unique section within the Newsletter that takes a closer look at specific sakes that may be purchased at True Sake. I approach different professionals within the industry to give their perspectives and insights to the how, what and why's for very special sakes. These insiders are importers, brewers, authors, sake sommeliers, or just enthusiasts who will take your knowledge base a little further. What I like about this segment is that often my review is quite different than that of the guest professional's adding to the point that there is no right or wrong when discussing your opinion about sake.

This month we are pretty lucky to have one of the top bloggers on sake - Melinda Joe - join us for her take on one of the most brand recognized brews in Japan and the world over. I asked Melinda to introduce herself and her blog here:

I'm Melinda Joe, an American journalist in Tokyo specializing in food, drinks, and travel. As the bar editor for the award-winning restaurant and bar guide Bento.com and the sake correspondent for the Japan Times, I have a lot of chances to eat, drink, and drink some more. Everyone has a gift, and I've been cultivating that particular talent since high school. I'm a WSET wine certificate holder and graduate of John Gauntner's SPC I and SPC II sake professional courses. Join me on my adventures in sake, wine, and food at my blog, Tokyo through the Drinking Glass:

"What are we having for dinner tonight?" my husband JP asked.

"I'm not exactly sure yet," I replied, frantically dropping potatoes into a pot of boiling water and laying a row of steaming- hot okra onto the cutting board.

I was in one of my experimental moods. I'd looked into our refrigerator and decided I'd try to make up a meal using the random ingredients we had -- a fillet of frozen tuna, a handful of forgotten potatoes, a net of frankly pathetic okra and a half an avocado. I had no idea of how the dishes would turn out, but I was fairly confident in my choice of sake, a crisp bottle of Jozen Mizunogotoshi Junmai Ginjo.

This understated brew lacks the aromatic pyrotechnics and bold impact of a lot of popular brands, but it's an absolutely brilliant pairing partner. I've turned to this sake on many of these "mystery dinner" nights, and so far it's never let me down. Jozen Mizunogotoshi Junami Ginjo is like the friend you know you can call up any time and always have fun with.

Although I've been asked several times to explain why I love sake, I've never really been able to come up with a sufficiently exciting answer. I could try to be clever and craft a cryptic, koan-like response ("Sake is the moon we embrace.") or wax lyrical on the various virtues of the drink ("A sip recalls the clear sparkling water from pure springs fed by the majestic mountains of X."), but both of these answers would be somewhat disingenuous. The truth is much more mundane: I like to eat when I drink.

A lot of people might sip sake as a cocktail, but I almost always have my nihonshu with meals. Sake like Jozen Mizunogotoshi brings harmony to the table; a generous umami center and clean acidity give it tremendous pairing potential, and that means a lot to an avid home cook like me. It has a forgiving nature, and this latitude translates into greater freedom in the kitchen, more room to experiment with different ingredients and flavor combinations.

Its impact is feather-light and deceptively prim. While the Jozen has the same crystalline quality of many Niigata brews, it relaxes into a luxuriously soft texture in the midpalate before disappearing completely. Hints of savory, herbaceous flavors like bamboo and organic ricey notes come through as the sake warms in your mouth but float away before you have the chance to write them down. In the end, it doesn't really matter much, though -- this sake is at its best with food.

My dinner the other night was a case in point. I'd taken those odd ends and bits and produced mounds of spicy wasabi mashed potatoes and red, rare slices of seared tuna, topped with okra and scallions, drizzled with piquant yuzu-kosho dressing. I was even able to rustle up a side of avocado and shirasu Ceasar-style salad. The Jozen Mizunogotoshi handled it all beautifully, showing sweetness to balance out the spice and acidity, richness to underscore it all.

I had the pleasure of visiting the producers of Jozen Mizunogotoshi at Shirataki Shuzo in Yuzawa last March (when the snow was still about four feet high). The extremely affable Hosaka-san led us through a tasting, and I was delighted to discover a thread of continuity throughout the line. Anyone who has a chance to go up there for a tour definitely should. Yuzawa is a charming little town, great for skiing, with lovely onsens, delicious food, and, of course, fabulous sake.


Ha! Great Point Melinda - sake and food - sometimes we forget and this is a great reminder to us all to continue throwing all foods and flavors at sake - because more often than not it will work! And your choice of sakes was a solid one. I've been selling this sake in various incarnations for 8 wonderful years - three different packaging changes later it still is as solid and as you put it "dependable" as ever. I too have had the honor to speak to the owner of the brewery over dinner here in SF last month. I had one major question - why? Why did they change their "formula" for this sake that has tons of brand appeal in Japan? Why play with success? His answer was simple, "We felt people would like this version even more." And from what I have seen this past year that the new Jozen 2.0 has been released people do enjoy it more.

Basically in a word they changed their "laying down" time period from 6 months to a year for Jozen. I will include two reviews herewith - the former version and the new version. And I too have thoughts about food pairings with Jozen. On account of the new "body" and the same upper-acidity level this brew has a lot of staying power in the pallet - meaning that it holds and works well with flavors in the mouth. Good body - good feeling - good stuff!

Lastly, as a retailer I have always tipped my hat to the Shirataki brewery as they do a great job with packaging. And the new version of packaging is no slouch. Beveled bottles with attitude and style - in three colors for Junmai (white) Ginjo (pink) and Daiginjo (blue). The Daiginjo will soon be available - tasted it at a tasting last month and really fell for the pop and push of flavor on a clean flow. The Junmai will not be available soon!

If you haven't had Jozen for a while I think Melinda just gave you plenty of ammo to get back into the Niigata swing of things.

Former Version 1.0:

Shirataki Jozen Mizunogotoshi "Pure Flavor"
From Niigata Prefecture.
Junmai Ginjo.
SMV: +3 Acidity: 1.4

This Ginjo has a nose of soft metal or minerals mixed with persimmons and pomegranates. It has a very nice white chocolate clean beginning with vanilla middle and dried apple finish, all the while twisting in a flavor of snow melt and pears. This Ginjo falls into the very clean and pristine category of Niigata sakes, and does not disappoint. The smoothness and thin viscosity melt in the warmth of your mouth and the fresh balance of acidity and crispness makes this Ginjo disappear with a lingering pear-like departure.
WORD: Snow
WINE: Pinot Griggio/White Burgundy
BEER: Pilsner
FOODS: White fish with ponzu, scallops in wine, cold steamed chicken.


Version 2.0:

Shirataki Jukusei Jozen Mizunogotoshi "Pure Flavor"
From Niigata Prefecture.
Junmai Ginjo.
SMV: +3 Acidity: 1.7

The "Upgrade" on one of the most drinkable sakes in Japan resulted in a more full-bodied version of its former self. With a nose of plums, strawberries, cherries, white raisins, straw and steamed rice this brew, which used to be matured for 6 months now gets aged for a full year to bring out more smoothness and body. Behold a wider, fatter, and more dry sake than its previous incarnation. Round and smooth dried fruit flavors are well balanced with an elevated acidity level creating another great version of a Niigata dry and clean sake that has both body and flavor in a pristine package.
WORD: Smooth
WINE: Pinot Noir/White Burgundy
BEER: Ales
FOODS: Shellfish, sushi, sashimi, grilled fish and chicken.


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Sake Challenge - Sake vs. Peruvian Food

Limon I am on a spiritual sake quest that will finally put a nail in the coffin of "sake can only be consumed at a sushi restaurant" mantra. Wake up people! Food and sake go together - always have and always will. If it has a tail, roots, feathers, leaves, or a damn beak sake will go with it - anytime and any place. And that is my quest - the place or origin of the cuisine does not matter. It can be Spanish, Italian, Brazilian or ughhhh British chow and sake will walk the walk. Japan has chickens! Japan has salad! Japan has beef! Japan has spicy and savory dishes! Japan has sweet and salty fare, so why not think about having sake with these "tones" from other countries?

The Sake Challenge is my way for you great consumers to see outside of the sushi paradigm, and to achieve this "new view on brew" I will usually select two different sake styles and price-points and bring them to a non-Japanese restaurant with a celebrity, sake-sleuth or hell even a friend in tow.

Read about past challenges: When reviewing restaurants and their specific cuisines paired with sake I use the following criteria:
  • Works World Class (WWC)
  • Works Well (WW)
  • Works (W)
  • Does Not Work (DNW)
This criterion is more true to the mission of bringing a beverage to a restaurant not knowing what you will pair with. The point is to make the general pairings "work." Rare is the day that you bring a specific wine or sake to pair with a specific dish - we look for generalities and the entire eating/drinking experience. Think of fishing with a net as opposed to a hook and line - a pairing is supposed to reach out and catch more flavors as opposed to just hitting one match.

I have done several sake and Peruvian cuisine challenges before because they work so well. Thus I felt it was time to do a repeat - why not enjoy a good thing? A re-visit to Limon (limon-sf.com) on Valencia Street was in order, especially since they re-opened after a very unlucky kitchen fire.

Accompanying me on this Sake Challenge was Nagano Prefecture's very own Naomi Fujimori who is not only a "super foodie" but also a Professional Mixologist who specializes in "multi-cultural" cocktails (Lychee Martini is a top contender). And speaking of "multicultural" what better pairing than Japanese "rice wine" and Peruvian yummy dishes from ceviche and huge corn to chicken skewers and octopus can you find?

I selected two sakes of completely different styles - one rich and round the other big and bombastic, both reasonably affordable.

The Sakes: And away we go!

1st Course: Limon ceviche - House specialty with calamari, shrimp, and snapper
  • Kokuryu - Wow! What a great out of the gate first flavor pairing. The "thickness" of the "Black Dragon" works very well to cover and blanket the subtle acidity of the ceviche. The brew actually drinks a little sweeter - so the acidity of the dish actually turns the richness of the brew into a little sweeter flow. All of the flavors work very well, especially the snapper. Naomi said that the balance was nice.
    BT - WW
    NF - W

  • Narutotai - Likewise the nama just popped with the dish. I was afraid that there would be too much acidity but not so! The citrus elements harmonized in a bright way with the Narutotai - I wrote "Harmony of Sizzle" and this was a good thing. The sake drank a tad bit cleaner also with the zing of the ceviche - which is odd but really pretty cool. Naomi said that it tasted like a sunny dish, a good outdoor bright pairing. I agree - fresh!
    BT - WW
    NF - W
2nd Course: "Daily Special - didn't get name" but was baby octopus on warm mashed potatoes.
  • Kokuryu - What a great dish! Warm mashed potato dollops with a little baby octopus nestled in each pile. Where we had a citrus play with the ceviche in this dish we had a pure savory play. And guess what? The savory Kokuryu just rocked! Warm feeling of cuisine with round soft sake. The starch of the potatoes blended so well with the richness of the sake, which also did a great job of washing the elements away in a clean and comfortable flow. Naomi just kept nodding her head - she said she like the "feeling" of the pairing and the sake made her taste a little salt in the potatoes.
    BT - WW
    NF - WW

  • Narutotai - The nama also did well with the dish. I was a little suspect of a nama with a potato, but the starch to yeasty starch pairing did okay. The Narutotai did very well with the octopus bringing out a nice briney flavor, but it did drink a little "acidic" with the warm taters! Naomi said that she could taste a sweetness in the sake when pairing just with the octopus, and liked how the hot potatoes and cold sake worked together in her palate.
    BT - W
    NF- W
3rd Course: Ceviche de Pascado in an Aji Amerillo Sauce - snapper in a yellow cream sauce.
  • Kokuryu - Hmmmmm when I looked at the dish I said "ro-roh" (Think Scooby Doo) because the yellow looking cream sauce appeared to be "difficult." It wasn't! The Kokuryu acted like that smooth blanket to coat the mouth while the creamy flavors washed down to the back of the palate. I wrote that the sake "washed the fish" and made for a good clean flavor, which is sort of funny for a rich brew. But it was effective. Naomi said that she liked the union of cream, sake and fish.
    BT - W
    NF - W

  • Narutotai - It was a funny image - fish smothered in yellow cream sauce and sake coming from a short squat can. The result was pretty unique as the creaminess of the dish made the nama drink sweeter. The acidity I thought for sure would conflict with the cream, but it did not. The snapper by itself was really tasty with the Narutotai (Red Snapper) - go figure! Naomi had far more success with this pairing - she spoke how the sake cut the cream - cut the flavor and made the fish come first.
    BT - W
    NF - WW
4th Course: Choros Limon - Mussels
  • Kokuryu - This dish I thought may be a bit difficult for the rich Kokuryu, but to its benefit the sake has now come down to room temperature and created a good creamy flavor with the creamy mussels. I wrote "rich, round, and zesty" which sounds sort of gross, but it worked okay. The mussels became less "fishy" with the sweet richness of the sake. Naomi said that there was some acidity confusion but the favors generally worked.
    BT - W
    NF - W

  • Narutotai- Oddly enough and this is a great point - sake is like a chameleon sometimes. With a rich and round sake the mussels went creamy, but with a brash and acidic nama the mussels tasted far sweeter! Wow, what a case in point. The nama went right at the flavor of the mussel - it pushed away all the other elements and just pulled out a sweetness that was lost on the Kokuryu. Cool and clean! Naomi liked this pairing more because she said the sake was separate from the dish - two different components that worked together.
    BT - W
    NF - W
Summary:

Limon restaurant - back in the day - had a pretty good sake menu. Then over the years they started pairing it down. Eventually they only carried one or two cheap brews, and when we went there were no sakes on the menu! Arrrrrggghhh! Why not? Jeesh the flavors and feelings that we tasted were really great. All of the dishes had a freshness to them and sake and fresh go together like George Michaels and public restrooms. I liked how different sakes "washed" in different capacities - one made a dish savory and the other made a dish sweet. I thought the sakes did best with the top of the menu in terms of appetizers. All in all I would take a starch brew over a grape juice any day to a Peruvian restaurant. Any day!


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Sake Events

Nombe August 18th - Masumi Sake Tasting & Pairing at Nombe

On August 18th, Nombe Restaurant and Sake Sommelier Gil Payne invite you to experience the amazing sakes of the Miyasaka Family of Suwa, Nagano, makers of the Miyasaka and Masumi Brand sakes. This 10th Generation sake clan has the distinction of having their own proprietary yeast declared a landmark classic yeast (Number 7) by the country's national brewer's association, and this yeast is widely used by sake makers throughout Japan. The quality and craftsmanship of Masumi's sakes is truly exceptional, and we are proud to display them with the following special dishes prepared by Chef Balla:
  • Grilled Ribeye with Sake-Kasu
  • Heirloom Tomato Salad with Shiso
  • Dried Grilled Squid
  • Marinated Hearts of Palm
Masumi's Nanago, Yuedomo, and Yamahai Ginjo will be featured, in addition to the Miyaska Yamahai 50 brand. We will also have a secret welcome sake to greet diners coming for this special pairing. The cost is $50 per person inclusive, and reservations can be made via OpenTable. Visit nombesf.com for further details.


True Sake August 19th - Come join us for a "funky" sake tasting.

There will be no limits to what we will pour - from super dry to super sweet - from sparkling to cedar sakes - from - well you get the picture! This is a great "exploration" tasting.

When: Thursday, August 19th
Time: 5:00-7:30 (Doors close at 7:30 sharp)
Where: True Sake
How much: $1
Bonus: 10% off for purchasing any of the sake tasted


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New Store Arrivals - Summer Namas are here!

Summer Nama sakes Yes, more namazake (unpasteurized sake) to accompany your summer days.

Umenishiki "Gorgeous Plum"
From Ehime Prefecture. Nama Junmai Daiginjo. SMV: +4.5 Acidity: 1.3

This extremely elegant Nama Daiginjo (not many of those around) has a lively nose with hints of apple, grape, white peach, and mineral water tones. How about a gentle blend of rice and fruit tones in a fluid that is clean, light and dry? Slightly richer in character than years' past, but still very smooth in body and flavor, and of course it has a quick clean finish. Remember this
brew is polished to 50%, which makes it unusual and "sensual" for a nama.
WORD: Dry WINE: Dry reds and whites BEER: Light ales FOODS: Clean cuisine.
$25/500ml


Ohyama "Big Mountain"
From Yamagata Prefecture. Nama Tokubetsu Junmai. SMV: +4 Acidity: 1.5

The nose on this sake that has not been pasteurized is a collection of raw and bright apple, rice, and creamy elements. A great example of a sake that has wonderful fruit tones on so many levels, but generally drinks semi-dry. How do they do that? Who cares, because it drinks fat and full with a plump mineral component that works with the fruit. More juicy than years' past and the touch of cream/vanilla hints makes for great exploration.
WORD: Plump WINE: Fruity Pinot/ Chardonnay BEER: Belgian FOODS: Will compliment salty savory fare and will pull sweetness out of ocean fare.
$28/720ml


Tsukinokatsura "Kohaku-Ko"
From Kyoto Prefecture. Nama Junmai Ginjo. SMV: +3 Acidity: 1.7

This raw sake will speak to those in the wine world who like expressive flavors nudged on by a good acidity play. The aroma profile is a superb collection of koji rice, ripe fruits, blueberry and rice paddle elements. If velvet were to have a flavor to match its plush, fat, and beguiling nature, Kohaku-ko would be that taste. Fleshy and smooth - gooey and brash - look for rich semi-sweet flavors such as powdered sugar and blueberries. A larger glass balances out all of the dynamics.
WORD: Velvet WINE: Beaujolais BEER: Big Belgians FOODS: Hit this brew with anything from the grill or oven. (American sushi works too!)
$32/720ml


Yonetsuru "Rice Crane"
From Yamagata Prefecture. Nama Junmai. SMV: +3 Acidity: 1.3

Every collection must have a smooth operator and this nama-zake is that brew. With a bright floral nose this Junmai has one of those escalator sipping profiles where it changes textures and flavors as it passes through your palate. The first sip is gooey with honey elements that change into a little more controlled ricey flavor followed by a zesty mineral finish. Round and chewy this brew shows some ripe fruit tones A mouth concert that is based on the key of smoothness.
WORD: Smooth WINE: Beaujolais BEER: Seasonal Releases FOODS: sushi, sashimi, grilled fare, summer salads, and gentle spicy fare.
$23/720ml


You can review many of our sakes on our web site.

Our inventory list is here.

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Sake Dealio - Urakasumi "Three Ways" - The "Urak Tri-Pak"

Urak Tri-Pak Yes Siree! We are always on the look out for great sake deals! And if we cannot find them we create some. When I looked around the store the other day I started counting - on BOTH hands - the amount of offerings that we carry or have carried from one of my favorite breweries - Urakasumi from Miyagi Prefecture. Basically we are sitting on two different "Exclusive" sakes from this stellar kura, and the other brews are considered stalwarts in the industry. So to entice you to try some new brews or to re-visit some old friends we have decided to create the "Urak Tri-Pak!"

So what's in the "Urak Tri-Pak"? Three killer sakes, two of which you may only obtain from True Sake.

  1. Urakasumi Junmai - Ye'ol standard of the Junmai world. $26/720ml

  2. Urakasumi Honjozo Genshu - The brew Beau begged for! $34/720ml

  3. Urakasumi Tokubetsu Junmai - The "Trial" brew not available in US $35/720ml
That is $95 worth of Miyagi's best but for you great people we are whacking off $15. So try three amazing sakes for $80 and remember we only have a limited quantity.

And for the super Urak-initiated you may add on the other two brews in the store - the Spring released Nama "Shiboritate" $35/720ml and the ultra popular Urakasumi "Zen" Junmai Ginjo $54/720ml - and if you are absolutely crazed for "Urak" we could special order you their Junmai Daiginjo!

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Sake & Miwa: One Sake. Nine different ways.

Occasionally at the store, customers will ask us which one glass is best for sake. My short answer is usually the one you feel good holding and sipping out of, but overall it's the one that makes the sake taste best to you. This is a really good question, so I thought it deserved a long answer.

Thanks to Beau, it was suggested to me to use different drinking vessels when I started to take sake notes seriously. Using two or three drinking vessels, even for a casual evening drink at home, became the norm in my sake life. It is truly amazing how the sake changes depending on glassware: variations in sweetness and dryness, acidity, texture, and aromas. Different flavor elements can get highlighted while others are more muted. For this reason, we try to suggest to our customers to try their sake out of different glasses or cups at home. Compare and contrast: one sake, a dozen ways to enjoy.

While many sake books talk about matching different styles of sake to different shapes of vessels (i.e. slightly flared glasses for aromatic sake to slender glasses for refreshing chilled sake, and so on), I feel people can play around choosing glasses based on one's mood, season, serving temperature or even an image of a brew.

Traditionally sake is served in tokkuri and poured into ochoko, a small cup. This encourages drinkers to pour for each other. Well, at my humble home, my husband and I usually pick our favorite glasses for the evening and pour sake directly from the bottle. We will use a tokkuri if we are warming the sake, and compare the warm with the cold.

Sake drinking vessels come in many shapes and sizes, but they are also made from a whole array of different materials. Some are made of wood, such as cedar and bamboo. Natural stone cups are carved from marble and agate. Metal cups come in silver, tin, and stainless steel just to name a few. There are a number of cups made of porcelain, ceramics, and glass, but did you know there are edible ones made of dried squid and also kombu (seaweed)? One thing I have not tried yet is to drink sake out of my cupped hand. I bet taking notes afterward will be messy but fun. I will let you know how it goes when I try.

Sake Homework

This month, I decided to taste sake out of 9 different vessels and record an impression of each sip (or two.) I focused on changes in these basic flavor elements for each vessel: "amami" (sweetness), "sanmi" (acidity), "nigami" (bitterness), "shibumi" (astringency), and "umami" (savory yummynesss-for a luck of translation) for comparison.

The two sake I chose are: Ichinokura Junmai Nama (unpasteurized), which is available year-around; and Shutendouji Miteiken Junmai Ginjo, which arrived a few weeks ago, very fresh. Ichinokura Junmai Nama Shutendouji Mitaiken Junmai Ginjo
Drinking vessels I chose are:
  1. Very small porcelain ochoko-given to me by a brewery in Hyogo.
  2. Gold sakazuki-a wedding gift that we used for "san-san-kudo."
  3. Egg-shaped glass-we sell it at the store, but I had yet to ever try it.
  4. Square glass-hand-blown, modern looking Sugahara glass that we also carry at the store.
  5. Ceramic guinomi-bought in Japan.
  6. Central Brewer's Association glass-I also call it John Guantner's glass because he uses it in his class.
  7. Trumpet glass-a typical restaurant style, I shall say.
  8. Mom's glass- a conical shaped glass handed down from my husband's mother.
  9. Riedel glass-stemless daiginjo glass I call "wino".
Well, here are my notes. "A" stands for aroma and "T" stands for taste.

Ichinokura Junmai Nama
From Miyagi prefecture. SMV: +3 Acidity:1.5

1. Ochoko
A: Rice and fruits.
T: Combination of sweetness and acidity. Coffee-like aftertaste with good "kire", dry and crisp finish.
2. Sakazuki
A: Almost none.
T: Rice sweetness hits the palette first then the weight of sake. Intertwined sweetness and bitterness is nice, and the sake feels solid, like food. (The coolness of the vessel is quite prominent.)
3. Egg shaped
A: Faint rice tone.
T: Sweetness and acidity is well combined, and coffee-like aftertaste.
4. Square
A: Slight mineral and a touch of vanilla.
T: Drinking from the flat side, the sake feels sweeter and acidity becomes flat. The texture also becomes thinner. Drinking from the corner, the sake feels richer with a hint of umami and cooked sugar, like flan caramel sauce.
5. Guinomi
A: Almost none.
T: Sake feels more viscous, mild and calmer. Bitter element is trapped in the sweetness of rice.
6. Brewer's Association
A: Koji rice and mineral.
T: Sake feels smooth, and the aroma and flavor flourish upon the first sip. There is a balanced of texture, acidity and sweetness.
7. Trumpet
A: Vanilla, mineral and touch of peach.
T: Sake flows smooth and highlights umami element. Acidity of sake becomes like shibumi, gently astringency.
8. Conical
A: Faint herbs, green leaves.
T: Koji rice and nama-feel are highlighted. Sweetness and acidity become well combined, and sake gains crispness. Good "kire", crisp finish.
9. Riedel
A: Prominent acidity hits a nose like when you cut into a tart apple. A hint of rice and lactic tone plus a thin layer of ethanol are present.
T: Subtle sweetness is followed by subtle acidity and crispness. Fruity note is airy, and grain-like aftertaste has no bitterness. Sake feels very light in this glass.


The favorite:
I pick #8 for introducing the crispness to the sake. This version of sake was slight richer than what I previously tasted, which has more sweetness and lightness, so brining out the acidity and holding it in place made sake more balanced.


Shutendouji Mitaiken Junmai Ginjo
From Kyoto Prefecture. SMV: +2 Acidity: 1.5

1. Ochoko
A: Acidity and rice powder
T: Bright acidy hits the pallet first and slight bitterness follows like grapefruit. The sake feels medium body. "Sanmi" lingers and a slight heat from alcohol is at the end.
2. Sakazuki
A: Almost no aroma can be detected.
T: Calms down the acidity and introduces grain-like after taste.
3. Egg shaped
A: Rice powder, vanilla. Tapioca pudding.
T: The texture of sake feel lighter like water with thinner acidity. Umami stays as after taste and slight fizz and heat at the end. Citrus.
4. Square
A: Nama nose. Aroma of koji rice.
T: Drinking from the flat side of the glass, gentle acidity followed by rice sweetness. Nice balance. Sake coats a palette evenly and spreads the flavors. In contrary, drinking from the corner highlighted the acidity and slight bitterness surface as after-taste.
5. Guinomi
A: Touch of rice.
T: Sake feels soft, gentle, thus balanced. The cup suppresses the acidity.
6. Brewer's Association
A: Citrus, vanilla and touch of cream. It is easier to pick up aroma from this glass.
T: Compact acidity and slight bitterness lingers. It gives "kire", dry-feeling ending.
7. Trumpet
A: Faint citrus, like summer air.
T: Sweetness hits the palette quick then the sanmi and nigami follow.
8. Conical
A: Delicate cream and rice tones. I feel like finding the unique aroma of Iwai rice again. (Iwai is a type of brewing rice grown in Kyoto. First time I opened the bottle of this sake, I found comfy and sweet mochi and bean paste like elements in the aroma. )
T: Makes sake flows smoothly and brings a touch of sanmi. The balanced sweetness and the acidity is like sipping citrus soda without bubbles. The finish is calm like how waves retreat themselves from the shore.
9. Riedel
A: Super bright aroma of acidity as in lemon juice and unripe green pear
T: In contrary to the aroma, sake taste sweet with teasing acidity. Umami stay on the palette and touch of grain flavor as the finish.


The favorite:
I pick #5 for making sake feel smoother. I must say this version of Sutendouji (with a very recently bottle date) had lots of brightness compared to the one I tasted several months ago. I am sure if I were to try this again in a few months, the outcome would be different.

Final thought:

This time I poured sake into each vessel and wrote a quick note, then moved onto next. Next time I want to try the sake all at room temperature. That way I can pour the sake all at once and can "compare and contrast." I guess what matters most is what you like. My hope is that this will inspire all of you to experiment a little bit with sake that you really like. Take out your cups and glasses--they don't have to be Japanese. Let us know what your discovery is. Kanpai!

Miwa

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"Ask Beau" - "What sake brewery have you sold the most sake for?"

Beau Timken Wow! Great question! This is a real head-scratcher because we never did a database for that. (Yes mom and pop still live.) Taking into consideration all 7 years of sales I can name a few breweries/brands that we have sold a lot for. And of course it comes down to sake offerings - the more labels the more sales. But that said - way back in the day we sold a ton of sakes for a brewery (Rihaku) that only had two brews available.

Well Jason C. in Ontario I will go out on a limb and name the top ten breweries that have benefited the most by having a funky little sake store in America selling their product!

This list is not in order but I will name the top three later:
  • Masumi
  • Urakasumi
  • Dewazakura
  • Kikusui
  • Tamanohikari
  • Kubota
  • Takenotsuyu
  • Yaegaki
  • Wakatake
  • Otokoyama
Here are some honorable mention breweries/brands:
  • Tsukinokatsura
  • Shirakawago
  • Shirataki (Jozen etc)
  • Ohyama
  • Dassai
  • Kan Chiku
  • Yuki no Bosha
  • Suigei
  • Tenzan
  • Bunraku
Here are some breweries that we used to sell a lot of several years back:
  • Sato no Homare
  • Mukune
  • Hakkaisan
  • Bishonen
  • Suishin
Ironically a brew that is and has historically been in the top 15 - Hatsuhana Utatane - just went belly-up! You may remember their twisted light blue bottles with cork tops. The company filed for the equivalent of Chapter 11, and to this day represents the most consumed brew other than Bishonen that went "under." (Bishonen is back under new owners.)

So in the end - the top three breweries that we have had the pleasure of selling the most of their sakes are probably Dewazakura, Wakatake, and Masumi (but Urakasumi may be tied with Masumi.)

Please send your sake specific questions to askbeau2 @ truesake.com. (This address is not for general questions and I only review the questions once per month. All other correspondence should use info @ truesake.com.)

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The SECRET WORD

True Sake Ah, at last we have reached the end of this Newsletter and that of course means that we have come to the now-famous SECRET WORD. To those who are new the SECRET WORD is a chance for you to try a sake of note for half of that sake's original price. Just for reading this Newsletter. It is our way of saying thank you for trying to understand the wonders of sake.

Please remember the rules: only one bottle per reader, and don't tell your buddy at the moment if he/she isn't a Newsletter subscriber, always use a hushed or secret agent voice when saying the SECRET WORD, and lastly for those who have their sakes shipped we can only include the SECRET WORD sake in a four-pack purchase - meaning you must buy three other sakes.

This month we'd like to feature Hiraizumi Yamahai Junmai. This sake is from the oldest brewery in Akita prefecture. They focus exclusively on Yamahai brewing method. Enjoy this brew at the different temperatures. We usually sell Hiraizumi for $35 but for you sake jockeys we will part with this 720ml for $19. And the SECRET WORD is...check your email inbox - We only give out the SECRET WORD in the mailed Newsletter! So sign up for the Newsletter!

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Thank you for reading!



True Sake

Consider this...

The time of sake brewing water! Many breweries speak about how long water takes to get from the closest mountains to travel down through the earth and then come up in the well's pump! Some breweries state that this process takes several hundred years to go from snow to river to underground river to well. One brewery stated this process took 700 years and they could prove it. Another brewery sells "100 year-old water."

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